by ZSANKA | Dec 14, 2022 | Branding 101
How is branding different from marketing? Which one is more important? Which one should you use and how? The difference between branding and marketing is often a source of confusion for business owners and entrepreneurs. And understandably so as both work towards the...
by ZSANKA | Aug 31, 2022 | Branding 101
Your brand is more than a logo and aesthetic look. It’s that gut feeling people have when your name or business is mentioned. And that gut feeling – that perception – is what determines the action they’ll take. You can’t tell people what to think and feel about your...
by ZSANKA | Jul 29, 2022 | Branding 101
“What’s your purpose behind your business? What’s your why?” Oh, how I used to hate these questions! And my answer was always the same: My why is money. I want to make a lot of money. To live the life I desire. To travel the world. To support people and causes I care...
by ZSANKA | Jul 28, 2022 | Branding 101
Branding is one of the most important aspects of building and growing a successful and sustainable business. Yet, there’s still a lot of confusion around what branding and having a brand really means. So let’s clear things up a little. Let’s start from the opposite...
