How is branding different from marketing? Which one is more important? Which one should you use and how?  The difference between branding and marketing is often a source of confusion for business owners and entrepreneurs. And understandably so as both work towards the...

Your brand is more than a logo and aesthetic look. It’s that gut feeling people have when your name or business is mentioned. And that gut feeling – that perception – is what determines the action they’ll take. You can’t tell people what to think and feel about your...

“What’s your purpose behind your business? What’s your why?” Oh, how I used to hate these questions! And my answer was always the same: My why is money. I want to make a lot of money. To live the life I desire. To travel the world. To support people and causes I care...

Branding is one of the most important aspects of building and growing a successful and sustainable business. Yet, there’s still a lot of confusion around what branding and having a brand really means. So let’s clear things up a little. Let’s start from the opposite...