brand strategy workshop
for (Online) Therapists
WEDNESDAY, OCTOBER 25
Start time: 8am Seattle/ 11am NYC/ 5pm Paris/ 7pm Dubai
(Convert to your local time zone here.)
What is brand strategy?
Why (online) therapists need one!
How to create a brand strategy that will help you connect with your ideal client.
This 3-hour workshop will give you a framework around what brand strategy is and why your business needs it, exercises to get you started in creating yours and a roadmap to guide you as you keep taking action towards building your brand.
Don’t miss it!
Looks like you missed this one.
But we’ll offer it again in 2023!
Join the waitlist and be the first to know the details.
your guides
Branding Expert Zsanka Kovacs with
Location Independent Therapist
co-founder Melissa Parks
What we’ll cover
What brand strategy is and why it’s crucial for the growth of YOUR business and of you as a business owner.
An opportunity to reconnect with the dream that led you to start your therapist business and feel inspired to dream bigger by seeing what you’re capable of doing as a therapist.
A brand strategy framework guiding you to create a business that’s aligned with who you are, your life and your lifestyle.
Roadmap, next steps, and resources to help you keep taking action in building your brand.
Clear, actionable steps to build a brand that allows you to stand out authentically and attract clients you enjoy working with.
The focus will be on working internationally and online, but the content will still be relevant if you’re working offline.
this workshop
is for you if
You’re a trained therapist just getting ready to launch your business.
You’ve been working as a therapist for a while but are preparing to switch to online.
You’re working as a therapist, but are struggling to get clients.
You don’t feel like your business is aligned with your lifestyle or the impact you want to make.
Especially for you if your goal is to work internationally or take your office on the road.
why learn from us
We’ve been where you are today.
Melissa has nearly 10 years of experience as a mental health professional in private practice and was a pioneer in the field of online therapy, shifting to an entirely virtual practice back in 2017, before telehealth became mainstream. Having worked with clients across the globe, and relocated her own practice across several countries, she understands the joys and the challenges that come with living and working across borders. She transitioned from therapy to coaching several years ago in order to better serve her globally mobile clients, and rebranded into her current business as an executive coach for entrepreneurs.
Together with Sonia Jaeger, she also co-founded the LIT Community where they have mentored many colleagues who are starting (or growing) their online business and have seen many struggle to attract clients, due to problems with their brand strategy.
That’s where Zsanka comes in with her years of experience working with entrepreneurs at various stages of their business journey – including many from the therapist industry. Zsanka has been instrumental in guiding the brand strategy in the LIT Community and Melissa’s (and Sonia’s) own businesses.
In our own individual businesses, as well as in the LIT Community, we aim to make the world a better place by running profitable and long-term sustainable businesses that allow us to do the work we love in a way that fits with the life we want to live. Whether that is to be a full time digital nomad, have multiple home bases, take summers off, or have the flexibility to care for our loved ones. One thing we’ve learned over the years is that the world needs more of us.
Together we will help you understand how you too can bring to life the business of your dreams through building a brand strategy. We’ll cover what a brand strategy is, how to create one, and why it is an essential step in becoming a successful (online) therapist and attracting clients you enjoy working with.
They said it
“Thank you for facilitating the Brand Workshop. I thought it was fantastic!
I felt that the workshop was a good value, well organized, professional and thought-provoking.
I liked the number of people in each break-out room, and the frequency of break-out rooms was just right. It allowed me to take time to process and take in the content I was learning while staying engaged throughout the three hours together.
Thanks again!”
Anonymous
“It was a great workshop and clarified a lot.
I liked the discussion in groups, and it was very helpful to differentiate between Brand Strategy and Marketing.
The atmosphere was great, and the interactive elements helped me to get clear about my goals.”
“I thought the workshop was well done and the content enough for me to point me into some new work directions. It has definitely helped me to reflect about my current practice and future transitions. Thank you.”
Linda Casuarina
“I gained new insights about what a brand really is and found that the self-reflection breakout rooms were an essential resource where we could share our experiences.
As a starter in the field of self-employment, I was looking for like-minded people who are really interested in supporting each other in their personal development, and I decided to join the LIT Community after the workshop which means I was more than satisfied!”
Lisa Jaguschewski – Ther Artist
“The branding workshop with Zsanka, Sonia & Melissa helped me to better understand the vision and goal of my digital practice.
Zsanka brought helpful questions for reflection that helped me to find out more about the uniqueness of my business. Melissa and Sonia supported this process with their variety of experiences and practical examples.
Additionally, the exchange with other colleagues from all over the world supported me in getting closer to what I want to consider my brand.
A workshop for anyone who wants to understand more about what a brand in therapy businesses is and how to communicate it without selling yourself in a pushy way.”
Silvio Olmedo-Paasch – Therapist for diversity
brand strategy workshop
for (Online) Therapists
WEDNESDAY, OCTOBER 25
Start time: 8am Seattle/ 11am NYC/ 5pm Paris/ 7pm Dubai
A 3-hour workshop designed to bring you clarity around branding your business and spring you to action following a clear roadmap.
Don't miss it!
Looks like you missed this one.
But we'll offer it again in 2023!
Join the waitlist and be the first to know the details.
who we are
A lover of all things branding, Zsanka helps entrepreneurs with service-based businesses uncover the unique power of their brand so that they can be seen and profitable creating a business and life they desire.
Her signature brand strategy consulting program – Brand Yourself Confident – focuses on helping business owners clarify their message, stand out authentically, attract clients they enjoy working with and build their business with confidence.
A former graphic designer and a personal brand photographer, Zsanka is known for her practical insights, no-bs approach and her commitment to delivering long-lasting results.
Zsanka has years of experience working with entrepreneurs at various stages of their business journey – including many from the therapist industry.
Melissa Parks has her PhD in Clinical and Health Psychology from the Universidad Autonoma de Madrid, Spain. After 10 years of working in a variety of mental health settings (both offline and online) in Spain and the Netherlands, she repatriated back to the U.S. in 2019 and transitioned her private practice from psychotherapy to coaching. Coaching allows her the flexibility to work with high functioning clients in multiple countries, providing a solution focused and goal oriented approach that relies primarily on Acceptance and Commitment Coaching. Melissa currently works as an executive coach for entrepreneurs around the globe and is also a trained Mindful Self-Compassion teacher.
Together with Sonia Jaeger, she co-founded the Location Independent Therapists (LIT) Community, a virtual community for mental health professionals around the globe. It’s made up of licensed psychologists, psychotherapists, counsellors, coaches, and many more in the mental health field working across time zones and borders.
The LIT Community offers resources, support, and connection with diverse yet like-minded colleagues who understand the benefits and challenges that come with running their own businesses.
FAQ
When & where:
Wednesday, October 25, 2023
Start time: 8am Seattle/ 11am NYC/ 5pm Paris/ 7pm Dubai
Duration: 3 hours
Location: online, of course – on Zoom
This workshop will be recorded and the replay will be available until November 10, 2023.
I’m in, how do I sign up?
Click on the link below or simply click here to book your spot. You will need a credit card to sign up. We use Stripe to process our payments and you will automatically receive a receipt with your payment details. Should you need a more detailed invoice, email us at hello@zsankabranding.com Once your payment goes through, a welcome package (pdf) will be emailed to you with everything you need to know to prepare for the event, including the Zoom link to attend the event.
Will there be other dates?
We are excited to present this workshop again; however, at the moment, we do not have a specific plan regarding its next offering, which may not occur until 2024. What we can assure you though, is that it is unlikely to be available at this current price in the future.
What is brand strategy and why do I need it?
Branding is so much more than your logo, your website, or the crafting of the first impression. Your brand strategy is the soul of your business. A source of clarity and confidence as it guides every decision and action to shape what is to become one of the most important assets of your business: your brand. Brand strategy is the difference between moving towards your dream as a business owner vs drifting and getting nowhere.
Who is this workshop for?
Any mental health professional who is:
• ready to take their business to the next level.
• planning to start their online business
• have been working for a while but are feeling stuck.
• preparing to switch to online.
• struggling with launching or growing their business.
• struggling to get clients.
The workshop is focused on working internationally and online, but the content will still be relevant if you’re working offline.
Who is it not for?
• people looking to become an overnight success
• those looking for help with a logo or web design
• those who want to know the latest marketing and social media trends and how to ‘beat the algorithms’
What we won’t cover:
While we will share our expertise and will arm you with a structure and steps to build your brand strategy, you’re the one who has to do the work during and after the workshop. Just because something works for us and our business, doesn’t mean it will work for you too. That’s why figuring out your own brand strategy and not just following the latest trend is so important!
We won’t go into any details regarding other aspects of building your own online therapist business. This workshop isn’t about figuring out your local rules and regulations and it’s not about marketing and which social media channels you should focus on either.
While there will be plenty of space for discussion and questions, this is a group event and not 1:1 coaching. We won’t answer detailed individual questions that won’t profit the majority of participants.
brand strategy workshop
for (Online) Therapists
WEDNESDAY, OCTOBER 25
Start time: 8am Seattle/ 11am NYC/ 5pm Paris/ 7pm Dubai
A 3-hour workshop designed to bring you clarity around branding your business and spring you to action following a clear roadmap.
Don't miss it!
Looks like you missed this one.
But we'll offer it again in 2023!
Join the waitlist and be the first to know the details.
